Rob Sutherland recently sold his well-established, three-surgery NHS practice in Wales with the support of Dental Elite. He described his experience with the sale process:
“I chose Dental Elite because of their strong reputation and competitive pricing, and they absolutely lived up to it. The experience was fantastic – it really felt like a shared journey rather than a transaction.
“Julie’s confidence and expertise in the initial advertising and negotiations were invaluable, and Lottie was absolutely relentless throughout the sales process. It was reassuring to have experienced professionals in my corner, helping me understand my options and guiding me every step of the way.
“The sale took longer than expected, but that was always a possibility, and Dental Elite’s support never wavered. Their service was exceptional, including at critical moments when timing mattered most.
“I’d highly recommend Dental Elite and special thanks to Julie and Lottie, both of whom were exceptional.”
A Note from Julie:
Rob’s practice in Wales was a really interesting sale because, from the outset, we knew the buyer pool would be more limited by geography. It was a three-surgery, predominantly NHS practice – around 99% – and deeply established in its local community, with the freehold included in the transaction.
After our initial marketing, we secured a buyer fairly quickly, but as sometimes happens in dental transactions, that deal didn’t proceed. What mattered most was how we responded to that moment. We immediately re-engaged the market, and within a very short space of time we introduced a new buyer – a partnership already operating one practice who were actively looking to grow. They were a strong strategic fit for Rob’s practice.
Throughout the process, our focus was on keeping momentum, providing Rob with clear options, and making sure he felt supported and represented at every stage. Even when the timeline extended longer than anyone would have liked, we stayed proactive, communicative, and determined to achieve the right outcome rather than just any outcome.
Ultimately, the sale completed successfully to a partnership who valued the practice, its NHS provision, and its place in the community – exactly the kind of result Rob was hoping for.
For guidance in your practice sale, contact the team at Dental Elite today.
For more information on Dental Elite visit www.dentalelite.co.uk, email info@dentalelite.co.uk or call 01788 545 900